Reese's introduces a new caramel-layered peanut butter cup in this commercial campaign, titled 'Yes!'. The spot pairs high-fidelity product photography showing the caramel pour with comedic live-action scenes featuring a family reacting to the news. The work channels a humorous tone, balancing studio-lit product shots with energetic, residential-set performances.
Developed by agency Erich & Kallman, the production involved a wide cross-functional team, including Dummy, Arcade Edit, and House of Parliament for VFX. The soundscape and musical direction were provided by M Squared, with casting handled by Clockwork Casting.
