Reese's 'Scooter' Super Bowl teaser film in the CPG and packaged food industry leans into wide-open cinematography to introduce the brand's game day narrative. The live-action spot centers on an elderly woman navigating hilly, mountainous terrain on a mobility scooter, capturing the movement with both aerial and close-up perspectives.
The commercial utilizes natural light to emphasize the expansive landscape and the subject's expression, transitioning from a graphic product cross-section to an outdoor scenic environment. Production was handled by Epoch Films, with creative direction by agency Erich & Kallman and post-production work by The Mill US.
