Reese's Signs 2023

About

Reese’s delivers a cinematic commercial spot titled Signs, presenting a sequence of vignettes that capture characters across various domestic and professional settings as they fixate on an unexpected, glowing horizon. The narrative flows through transitions from office spaces and barber shops to expansive outdoor landscapes, relying on a warm, amber-hued color grade to maintain a cohesive atmospheric tone. Directed by Frank Content with agency creative by FCB Toronto, the film utilizes live-action techniques, dramatic lens flare, and golden hour lighting to establish its visual focus. Post-production and VFX were managed by Darling VFX, with editorial work provided by Saints Editorial and sound design credited to Stock Version and AOB Version.