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Pinterest: WHATEVER YOU ARE INTO

Brand
Pinterest
Date

Nov 2025

Description

Pinterest presents WHATEVER YOU ARE INTO, a commercial campaign exploring hobby-focused discovery through a surreal, handcrafted lens. The production trades typical digital interfaces for a tactile, whimsical world constructed of yarn and textile-based landscapes. Live-action footage follows a lead character navigating this colorful environment, integrated with high-concept VFX to place her alongside cats wearing intricate knitted garments. The project leans into a warm, organic visual palette, emphasizing the platform's role in creative inspiration. Production was handled by Iconoclast LA, with post-production and visual effects provided by NOISE and The Trafik. Sound design and music were managed by Formosa and CAYA MUSIC, with additional contributions from Cabin.

Style

Horizontal, Commercial, playful, Warm, Clean, Organic

Techniques

VFX / visual effects

Industries
Apps & Digital Platforms
Color
Camel
Burgundy
Navy
Background

3D Rendered Scene

Context

TVC / TV Commercial

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