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Pinterest WHATEVER YOU ARE INTO 2025

About

Pinterest presents WHATEVER YOU ARE INTO, a commercial campaign exploring hobby-focused discovery through a surreal, handcrafted lens. The production trades typical digital interfaces for a tactile, whimsical world constructed of yarn and textile-based landscapes. Live-action footage follows a lead character navigating this colorful environment, integrated with high-concept VFX to place her alongside cats wearing intricate knitted garments. The project leans into a warm, organic visual palette, emphasizing the platform's role in creative inspiration. Production was handled by Iconoclast LA, with post-production and visual effects provided by NOISE and The Trafik. Sound design and music were managed by Formosa and CAYA MUSIC, with additional contributions from Cabin.

Brand

Pinterest

Credits

Iconoclast LA
Production
NOISE
Post Production / VFX
Formosa
Music / Sound
The Trafik
Post Production / VFX

Industries

Apps & Digital Platforms

Styles

HorizontalCommercialPlayfulWarmCleanOrganic

Techniques

VFX / visual effects
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