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Pinterest: FIND YOUR AESTHETIC - BRAND CAMPAIGN

Date

Nov 2025

Description

Pinterest leans into the concept of discovery with its 'Find Your Aesthetic' brand campaign. The project utilises surreal and cinematic visual storytelling to represent the imaginative nature of the platform. Individuals appear in dreamlike environments, surrounded by an array of objects and elements from nature. The execution relies on warm, moody lighting and a grainy texture to build an immersive atmosphere. Production for the film was led by Iconoclast LA, with post-production and visual effects provided by The Trafik and NOISE. Sound design and music were crafted by Formosa and CAYA MUSIC, while editorial support was provided by Cabin.

Style

Horizontal, Cinematic, Warm, Grainy

Techniques

VFX / visual effects

Context

Advertising Campaign, Brand Film / Corporate Video

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