P&G
Featured P&G projects
This week's top P&G projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
P&G · The Look
P&G explores the cadence of daily life in this short-form commercial, 'The Look.' The film centers on a male protagonist navigating a transition from quiet domesticity to the rhythmic energy of an urban morning commute. Produced by Stink Films Prague, the spot utilizes live-action technique and natural light to maintain a clean, cinematic aesthetic. The narrative observes the subject as he moves through a series of public spaces, framing the city as a backdrop for a standard routine. Sound design and music were provided by Barking Owl, with post-production services handled by Company 3 New York and editorial by Cabin Edit.
P&G · Always There
P&G presents 'Always There,' a broadcast spot that bridges the gap between high-stakes athletic achievement and the quiet constants of family life. The film features Olympic snowboarder Chloe Kim, framing her professional pursuits alongside domestic vignettes of shared meals and rest. The production, supported by The Corner Shop, utilises cinematic, live-action techniques to build its narrative. The visual language leans into a palette of golden hour warmth and cool mountain twilight hues to maintain a consistent tone across transitions. Wieden+Kennedy Portland managed the creative direction for this public awareness project, with post-production and visual effects provided by a52 and music and sound by Eleven International.
P&G · Tough Love
Directed by William McVay, the P&G campaign Tough Love highlights the realities of family caregiving through a series of observational vignettes. The work documents mothers and caregivers assisting family members with physical disabilities, covering daily routines ranging from travel and physical therapy to personal home support. The film utilizes a grounded, documentary-style approach. By employing natural light and a desaturated cinematic aesthetic, the project focuses on the resilience present in everyday caregiving narratives.
P&G · P&G - Equal
P&G presents the Equal campaign, a project documenting historical narratives through a curated archival video compilation. The film centers on medical personnel and nurses during periods of societal crisis, drawing on a classic documentary aesthetic to frame themes of gender roles and historical adversity. Featuring a grainy visual texture consistent with 16mm and Super 8 footage, the project utilizes a monochromatic palette to anchor the archival sequences. The production involved contributions from Townhouse for agency and creative oversight, with post-production and VFX handled by Significant Others and Company 3 New York. Audio and sound design were provided by Machine, while Final Cut London contributed to the final edit.
P&G · #LikeAGirl
P&G's #LikeAGirl project captures candid reactions and interpretations through a documentary-style lens. By inviting participants—including children, men, and women—to perform physical actions on a studio set, the production highlights varied perceptions of movement and intent. Produced by Chelsea Films with creative input from Leo Burnett Worldwide, the commercial utilizes a clean, live-action technique set against a minimalist grey backdrop. The project, which emphasizes authentic expression, was supported by media efforts from Starcom MediaVest Group UK, PR strategy from MSLGROUP, and post-production work by Cutters Studios.
P&G · Widen the Screen 2min
This cinematic film for P&G, titled Widen the Screen, offers a portrait of urban life through a blend of candid community vignettes. Developed by Grey New York with production handled by Chelsea Pictures, the project shifts between nighttime street vistas, security camera footage, and daytime sequences of local residents in transit. The work employs a live-action technique that leans into natural lighting and realistic framing to capture interactions in a variety of neighborhood settings. The film's post-production and visual effects were completed by Electric Theatre Collective, with music and sound design provided by Found Objects and Sound Lounge.
P&G · The Talk
P&G explores familial narratives in The Talk, a commercial film production that channels high-end agency work to frame intimate domestic and outdoor interactions. The narrative moves through shifting environments, from a dimly lit bedroom featuring a triple-panel vanity to rural outdoor settings under an overcast sky. Produced by The Corner Shop with creative input from BBDO New York, the project utilizes cinematic framing and a desaturated palette to underscore its emotional tone. The execution relies on live-action techniques and warm, moody lighting to establish a grounded, character-focused visual language throughout the piece.
P&G · These Hands
P&G presents These Hands, a short-form commercial spot capturing a moment of mentorship between an adult and a young athlete. The narrative centers on a coaching exchange, leaning into themes of guidance and mutual encouragement on an outdoor football field. The production utilizes live-action technique to document the interaction, framed by natural light and a cinematic approach that emphasizes the supportive connection between the two figures. The project was managed by Eleanor.
P&G · Widen The Screen
P&G's Widen The Screen is a commercial film produced by Westside that explores daily community life through a series of observational scenes. Filmed in various urban settings, the narrative features individuals in public spaces, from city streets to local storefronts, to capture candid human moments. The project employs a documentary visual approach, utilizing natural lighting and desaturated color palettes to maintain a grounded aesthetic. This live-action work focuses on diverse, everyday experiences through observational storytelling.
P&G · Best Job
P&G's Best Job campaign is a documentary-style project that captures the early morning routines of mothers preparing their children for the day across various global locations. The film utilizes natural light and a desaturated color palette to transition from the dark blues of pre-dawn exteriors to the soft, warm tones of sunrise. Through a documentary lens, the project highlights the shared experiences of caregiving, employing a live-action technique to ground the narrative in intimate, domestic settings.
P&G · The Talk
P&G's 'The Talk' is a narrative-driven film produced by BBDO New York that explores the dynamics of guidance and support within family life. The piece focuses on a series of intimate exchanges, centering on the experiences of Black families as they navigate conversations of importance across different generations. The project employs a cinematic approach, utilising low-key lighting and a grainy aesthetic to ground the domestic settings. By leaning into a nostalgic visual tone, the work creates an atmospheric backdrop for its live-action sequences, emphasizing the quiet, personal nature of the dialogue shared between parents and children.
P&G · Helping Fans Go All Out
P&G's 'Helping Fans Go All Out' campaign captures the excitement of football season through a series of energetic, live-action vignettes. The commercial focuses on fans in game day attire, choreographing their enthusiasm against bold, saturated studio backdrops. The execution leans into a high-contrast aesthetic, utilizing dynamic camera movements and rhythmic editing to maintain a fast-paced feel. Vibrant studio lighting and large-scale, overlaid typography highlight the featured household products alongside traditional game day items. Agency Blue Chip led the creative development for this production.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
