P&G's #LikeAGirl project captures candid reactions and interpretations through a documentary-style lens. By inviting participants—including children, men, and women—to perform physical actions on a studio set, the production highlights varied perceptions of movement and intent.
Produced by Chelsea Films with creative input from Leo Burnett Worldwide, the commercial utilizes a clean, live-action technique set against a minimalist grey backdrop. The project, which emphasizes authentic expression, was supported by media efforts from Starcom MediaVest Group UK, PR strategy from MSLGROUP, and post-production work by Cutters Studios.
