P&G presents 'Always There,' a broadcast spot that bridges the gap between high-stakes athletic achievement and the quiet constants of family life. The film features Olympic snowboarder Chloe Kim, framing her professional pursuits alongside domestic vignettes of shared meals and rest.
The production, supported by The Corner Shop, utilises cinematic, live-action techniques to build its narrative. The visual language leans into a palette of golden hour warmth and cool mountain twilight hues to maintain a consistent tone across transitions.
Wieden+Kennedy Portland managed the creative direction for this public awareness project, with post-production and visual effects provided by a52 and music and sound by Eleven International.
