P&G P&G - Equal 2020

About

P&G presents the Equal campaign, a project documenting historical narratives through a curated archival video compilation. The film centers on medical personnel and nurses during periods of societal crisis, drawing on a classic documentary aesthetic to frame themes of gender roles and historical adversity. Featuring a grainy visual texture consistent with 16mm and Super 8 footage, the project utilizes a monochromatic palette to anchor the archival sequences. The production involved contributions from Townhouse for agency and creative oversight, with post-production and VFX handled by Significant Others and Company 3 New York. Audio and sound design were provided by Machine, while Final Cut London contributed to the final edit.