This cinematic film for P&G, titled Widen the Screen, offers a portrait of urban life through a blend of candid community vignettes. Developed by Grey New York with production handled by Chelsea Pictures, the project shifts between nighttime street vistas, security camera footage, and daytime sequences of local residents in transit. The work employs a live-action technique that leans into natural lighting and realistic framing to capture interactions in a variety of neighborhood settings. The film's post-production and visual effects were completed by Electric Theatre Collective, with music and sound design provided by Found Objects and Sound Lounge.
