PETA

PETA · Sharpen Your Sword, Go Vegan

The PETA campaign 'Sharpen Your Sword, Go Vegan' features an athletic-focused public awareness project. Captured within an indoor gymnasium, the film utilizes natural light to emphasize the movement of two fencers in a live-action sparring sequence. Developed with creative direction from Jari Lähdevuori and production by Max Cooper, the work relies on a cinematic approach to frame its message within the non-profit sector.

PETA · Peta Turns to the Language of Emojis to Expose Cruelty

PETA · Hit Harder, Go Vegan

PETA explores the intersection of nutrition and athletic performance in its 'Hit Harder, Go Vegan' campaign. The project centers on a martial arts demonstration, highlighting the physical discipline of practitioners training within a traditional dojo setting. Featuring a live-action technique and a documentary-style approach, the footage focuses on the mechanics of strength and endurance. Creative direction was led by Jari Lähdevuori, with production handled by Max Cooper.

PETA · Load Your Gun, Go Vegan

This PETA campaign, titled 'Load Your Gun, Go Vegan,' presents a narrative advertisement that subverts the tropes of a traditional Western film. Set within a dusty, arid town square, the project employs live-action techniques to build tension between two figures dressed in period-accurate cowboy attire. The film leans into a cinematic aesthetic, utilizing close-up shots and high-contrast action sequences to stage a confrontation that ultimately pivots to a focus on plant-based consumption. The production was led by agency creative Jari Lähdevuori with production support from Max Cooper.

PETA · Sing Along With the Animals at Red River Farm

PETA partners with agency BBH London for the project Sing Along With the Animals at Red River Farm. This musical campaign centers on a live-action performance within a stylized barn set, utilizing warm lighting to create a welcoming atmosphere. The video features a character interaction alongside a sheep puppet, blending lifestyle elements with an artistic, playful aesthetic. Designed in a vertical format, the production highlights the engaging, song-driven narrative as a key component of the charitable outreach.

PETA · Happy Christmassacre | Jumpers

PETA · Happy Christmassacre

PETA · PETA Uses Emoticons to Fight Fashion's Cruelty to Animals

PETA · Don't Take My Cheese

PETA · Don't Take My Cheese Away

PETA · My First Lab Animal

PETA · 'Hermès Birkin' DIY Tutorial