The PETA campaign 'Sharpen Your Sword, Go Vegan' features an athletic-focused public awareness project. Captured within an indoor gymnasium, the film utilizes natural light to emphasize the movement of two fencers in a live-action sparring sequence.
Developed with creative direction from Jari Lähdevuori and production by Max Cooper, the work relies on a cinematic approach to frame its message within the non-profit sector.
