PETA
Sharpen Your Sword, Go Vegan
Brand
ProjectSharpen Your Sword, Go Vegan
Date
May 2026
Description
The PETA campaign 'Sharpen Your Sword, Go Vegan' features an athletic-focused public awareness project. Captured within an indoor gymnasium, the film utilizes natural light to emphasize the movement of two fencers in a live-action sparring sequence. Developed with creative direction from Jari Lähdevuori and production by Max Cooper, the work relies on a cinematic approach to frame its message within the non-profit sector.
Style
Horizontal, Cinematic, Clean
Industries
Public Awareness
Color
Pure White
Jet Black
Background
Office
Context
Advertising Campaign
Associated creatives
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