PETA
Load Your Gun, Go Vegan
Brand
ProjectLoad Your Gun, Go Vegan
Date
May 2026
Description
This PETA campaign, titled 'Load Your Gun, Go Vegan,' presents a narrative advertisement that subverts the tropes of a traditional Western film. Set within a dusty, arid town square, the project employs live-action techniques to build tension between two figures dressed in period-accurate cowboy attire. The film leans into a cinematic aesthetic, utilizing close-up shots and high-contrast action sequences to stage a confrontation that ultimately pivots to a focus on plant-based consumption. The production was led by agency creative Jari Lähdevuori with production support from Max Cooper.
Style
Horizontal, Action, Cinematic
Industries
Charitable Organisations
Color
Jet Black
Camel
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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