PETA’s My First Lab Animal campaign arrives as a commercial video production focused on public awareness. Produced by Golden LA, the film uses a satirical lens to contrast domestic play with the realities of animal testing.
The piece is set in a suburban living room, utilizing vibrant colors and natural daylight to establish a warm, familiar atmosphere. Through live-action technique, the narrative follows a child unboxing a science-themed toy kit, highlighting the visual juxtaposition between casual domestic activity and scientific experimentation.
