PETA’s 'Happy Christmassacre' campaign navigates the traditional holiday dinner with a narrative-driven film. The piece centres on a family gathering, capturing the atmosphere of a festive meal through a documentary lens.
Developed by agency Grey London and production house O Positive, the project utilizes cinematic, live-action techniques to build its domestic scene. The work prioritizes a clean aesthetic, leveraging warm interior lighting to ground the interpersonal dynamics within the production.
