PALACE

Dec 2024

The PALACE Holiday 2024 campaign highlights the brand's latest seasonal collection through a series of studio-based portraits. The imagery emphasizes the utilitarian and graphic-heavy nature of the streetwear, focusing on tactile layering and diverse fabric compositions ranging from fleece and heavy knitwear to technical puffer outerwear. Captured by photographer Theo Sion, the campaign employs a clean, minimalist aesthetic that allows the intricate embroidery, graphic appliqués, and tonal variations of the garments to serve as the visual focal point. Fashion editor and stylist Danny Reed curates a relaxed, layered approach to cold-weather dressing, balancing functional silhouettes with bold branding. The use of neutral, seamless backdrops and consistent, soft lighting maintains a cohesive editorial flow across the collection, highlighting the interplay between textures and seasonal colour palettes.

Editorial, Vertical, Clean

Streetwear

Grey Seamless

Lookbook