The PALACE Spring 2025 collection campaign leans into a minimalist editorial aesthetic, utilising clean, high-key studio environments to foreground the technical details and graphic-heavy streetwear silhouettes of the new season. The imagery captures a wide range of outerwear, including paneled leather jackets, camouflage puffer gear, and varsity-style knits, with a focus on tactile material finishes.
Photographer Theo Sion and fashion stylist Danny Reed collaborate to maintain a consistent, direct visual language across the series. The work incorporates a mix of monochromatic and vibrant palettes, occasionally utilising analogue film techniques to build texture. With hair styling by Alex Brownsell, the portraits place the collection's diverse graphic emblems and intricate embroidery at the center of the frame.
