This behind-the-scenes feature documents the commercial production process for Onstar, detailing the collaboration between agency Campbell Ewald, production partners Impossible Objects and Florence, and post-production house NantStudios.
The footage provides a technical look at a virtual production stage, emphasizing the integration of live-action technique and complex digital environments. Through on-set interviews and observational clips, the piece highlights the coordination of camera rigs and stage lighting within an automotive advertising workflow.
