Onstar debuts its holiday-themed animated campaign, Follow Santa. The project channels a nostalgic tone through precise stop-motion animation, transforming a miniature winter village into a festive narrative environment.
Produced with creative support from agency Campbell Ewald, the commercial features intricate mechanical details and warm lighting to depict a scaled-down sleigh flight. The motion graphics emphasize traditional craftsmanship, leaning into the aesthetic of classic seasonal storytelling.
