Onstar's campaign, 'Safe Space,' focuses on the brand’s safety technology and connectivity features through a cinematic narrative. The video follows a subject navigating an urban night environment, using a mobile interface to access emergency assistance.
The execution relies on cool blue lighting and wet street reflections to establish a high-contrast visual tone. Agency Campbell Ewald leads the creative development of the project, which utilizes live-action technique and a vertical format to frame the interaction.
