Ocado

Ocado · Ocado Value - 30s TVC

Ocado introduces its value-focused range through a 30-second commercial that brings fresh produce to life. The film utilizes stop-motion animation to present a cast of vegetables, including cherry tomatoes and bell peppers, interacting within a domestic kitchen environment. Created by agency and production house St Luke's, the project employs a playful aesthetic to showcase ingredients. Sound design by Sightsound complements the visuals, while post-production and VFX were managed by St Luke's and 1920 VFX.

Ocado · Ocado Value - Social Film 2

This social film for Ocado highlights the brand’s value range through a playful, character-driven creative. The spot features two anthropomorphic cereal biscuit characters interacting within a bright, minimalist kitchen setting, utilizing clean VFX to bring the breakfast-themed scene to life. Developed by agency St Luke's, the production leans into a polished visual aesthetic with high-contrast, commercial-ready framing. The project includes sound design by Sightsound and post-production work from both St Luke's and 1920 VFX to maintain a cohesive, high-energy tone throughout the short-form delivery.

Ocado · Ocado Value - Social Film 1

Ocado introduces its value range through a social film focused on animated fresh produce. The spot features a lime character wearing glasses and an expressive chilli pepper interacting on a wooden prep surface, surrounded by raw ingredients like coriander and garlic. The project was created by St Luke's, incorporating playful animation and VFX to highlight the grocery offerings. With sound design and music provided by Sightsound and additional post-production from 1920 VFX, the commercial leans into a clean, humorous aesthetic.

Ocado · Ocado Value - Social Film 3

Ocado introduces a lighthearted digital social film that brings pantry staples to life. The piece features animated fruit and vegetable characters, utilizing VFX to overlay human-like expressions onto a pear and cucumber positioned within a residential kitchen setting. St Luke's led the creative and production efforts, while 1920 VFX handled the visual effects work. The animation leans into a humorous tone, anchored by a clean, bright aesthetic that focuses on food variety. The campaign includes sound design and music by Sightsound to support the interaction between the characters on the chopping board.

Ocado · Ocado Value - OOH Transvision In-Situ

Ocado presents this out-of-home campaign, featuring a series of digital placements integrated into the transit environment of a high-traffic railway station. The production captures the brand's visibility via large-scale Transvision screens, cycling through animated characters and fresh produce imagery. Developed by St Luke's, the work leans into a clean, commercial aesthetic. The project includes post-production and VFX contributions from St Luke's and 1920 VFX, with sound design by Sightsound.

Ocado · Life Delivered

Ocado · Life Delivered

Ocado · Shopping List Stories