Ocado: Ocado Value - Social Film 1
Brand
Date
Jan 2025
Description
Ocado introduces its value range through a social film focused on animated fresh produce. The spot features a lime character wearing glasses and an expressive chilli pepper interacting on a wooden prep surface, surrounded by raw ingredients like coriander and garlic. The project was created by St Luke's, incorporating playful animation and VFX to highlight the grocery offerings. With sound design and music provided by Sightsound and additional post-production from 1920 VFX, the commercial leans into a clean, humorous aesthetic.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Animation, VFX / visual effects
Industries
Color
Forest Green
Crimson
Background
Wood Texture
Context
Social Media / Short Form Video
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