Ocado

Jan 2025

Ocado introduces its value range through a series of social films, led by agency St Luke's. The content centers on animated fresh produce, featuring characters such as a lime and chilli pepper interacting on a kitchen surface. The project incorporates animation and VFX to bring the grocery items to life, set against clean lighting and a natural wooden backdrop. This horizontal commercial format focuses on a humorous approach to product storytelling. Creative production was handled by St Luke's, with additional post-production support provided by 1920 VFX. The project's audio identity, including music and sound design, was developed by Sightsound.

Humorous, Horizontal, Commercial, Clean

Animation, VFX / visual effects

Grocery

Wood Texture

Social Media / Short Form Video