Ocado presents this out-of-home campaign, featuring a series of digital placements integrated into the transit environment of a high-traffic railway station. The production captures the brand's visibility via large-scale Transvision screens, cycling through animated characters and fresh produce imagery.
Developed by St Luke's, the work leans into a clean, commercial aesthetic. The project includes post-production and VFX contributions from St Luke's and 1920 VFX, with sound design by Sightsound.