Ocado
Ocado Value - OOH Transvision In-Situ
Brand
Date
Jan 2025
Description
Ocado rolls out a series of digital out-of-home advertisements positioned within the high-traffic environment of a railway station. This campaign, which highlights the brand's value offerings, utilizes large-scale Transvision displays to reach commuters throughout their daily transit routines. The creative execution features a blend of live-action technique and digital animation, with imagery centering on fresh produce and brand characters. Agency St Luke's led the production, while 1920 VFX managed post-production workflows to integrate the assets into the station environment. The sonic landscape for the campaign was provided by Sightsound.
Style
Horizontal, Commercial, Clean
Industries
Grocery
Background
Transport Hub
Context
Out of Home (OOH)
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