Ocado: Ocado Value - Social Film 3
Brand
Date
Jan 2025
Description
Ocado introduces a lighthearted digital social film that brings pantry staples to life. The piece features animated fruit and vegetable characters, utilizing VFX to overlay human-like expressions onto a pear and cucumber positioned within a residential kitchen setting. St Luke's led the creative and production efforts, while 1920 VFX handled the visual effects work. The animation leans into a humorous tone, anchored by a clean, bright aesthetic that focuses on food variety. The campaign includes sound design and music by Sightsound to support the interaction between the characters on the chopping board.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Background
Kitchen
Context
Social Media / Short Form Video
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