Ocado
Ocado Value - Social Film 3
Brand
ProjectOcado Value - Social Film 3
Date
Jan 2025
Description
Ocado engages audiences in this digital social film, part of a broader advertising campaign focused on highlighting food variety. The piece features a pair of anthropomorphic fruit characters brought to life through VFX / visual effects, set against a bright, clean kitchen environment. Developed by agency St Luke's, the creative direction leans into a humorous tone, pairing expressive animation with live-action props. Production and post-production were handled by St Luke's in collaboration with 1920 VFX, while the soundscape was composed by Sightsound.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Background
Kitchen
Context
Social Media / Short Form Video
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