Ocado introduces its value-focused range through a 30-second commercial that brings fresh produce to life. The film utilizes stop-motion animation to present a cast of vegetables, including cherry tomatoes and bell peppers, interacting within a domestic kitchen environment.
Created by agency and production house St Luke's, the project employs a playful aesthetic to showcase ingredients. Sound design by Sightsound complements the visuals, while post-production and VFX were managed by St Luke's and 1920 VFX.
