Ocado

Jan 2025

Ocado explores the personality of fresh ingredients in this 30-second commercial. The spot, titled Ocado Value, utilizes stop-motion animation to bring a cast of vegetables to life, featuring onions, garlic, and cherry tomatoes conversing atop a kitchen table. The project leans into a clean, vibrant aesthetic, focusing on the character design and playful movement of the produce. With production and creative direction handled by St Luke's, the work integrates live-action technique with detailed character animation. Additional production support was provided by 1920 VFX for post-production, with sound design and music contributed by Sightsound.

Horizontal, Commercial, playful, Clean

Animation

CPG / Packaged Food

Kitchen

TVC / TV Commercial