Ocado: Ocado Value - 30s TVC
Brand
Date
Jan 2025
Description
Ocado introduces its value-focused range through a 30-second commercial that brings fresh produce to life. The film utilizes stop-motion animation to present a cast of vegetables, including cherry tomatoes and bell peppers, interacting within a domestic kitchen environment. Created by agency and production house St Luke's, the project employs a playful aesthetic to showcase ingredients. Sound design by Sightsound complements the visuals, while post-production and VFX were managed by St Luke's and 1920 VFX.
Style
Horizontal, Commercial, playful, Clean
Techniques
Animation
Industries
Background
Kitchen
Context
TVC / TV Commercial
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