NRMA
Featured NRMA projects
This week's top NRMA projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
NRMA · NRMA Insurance | Here's To The Next Century
NRMA Insurance explores community connection and resilience in 'Here's To The Next Century.' The campaign channels a series of vignettes that contrast the energetic pace of a nocturnal cricket match on a floodlit field with the rhythmic, steady rotation of a historic lighthouse beacon. Shot with a focus on low-key lighting and moody night grading, the commercial captures the quiet intensity of the evening. The production, spearheaded by Good Oil with creative direction from Droga5 ANZ, part of Accenture Song, relies on live-action technique to ground the cinematic narrative in a recognizable, community-focused setting.
NRMA · Until then
NRMA’s ‘Until Then’ is a cinematic campaign exploring the tension of a building storm. Directed by Steve Rogers with cinematography by Germain McMicking, the film captures the shifting mood of an urban environment as heavy weather moves in. Produced by Revolver for creative agency Bear Meets Eagle On Fire, the spot utilizes a desaturated palette and live-action techniques to emphasize the atmospheric conditions. The narrative unfolds through a sequence of interior and exterior shots, grounding the piece in a realistic, observation-led approach to insurance storytelling.
NRMA · Until Then
In the latest insurance campaign for NRMA, titled Until Then, the creative team leans into an atmospheric and grounded narrative that transforms the mundane reality of a rain-slicked commute into a tension-filled cinematic experience. The project masterfully navigates the intersection of finance and safety, choosing a visual language that prioritizes visceral storytelling over overt product placement. By capturing a compact vehicle maneuvering through a volatile urban environment, the piece utilizes live-action technique to ground the viewer in the immediate reality of severe weather. The cinematography emphasizes an overcast, moody palette where muted tones and the sharp glow of headlights define the frame, perfectly capturing the urgency of navigating an unpredictable world. William McVay lends his expertise in post-production and VFX to ensure the storm feels both pervasive and authentic, heightening the emotional stakes of the driving experience. Through the use of slow motion, the campaign lingers on the tactile details of wind-blown leaves and reflective asphalt, reinforcing a sense of caution that sits at the core of the brand ethos. This commercial successfully manages to elevate the necessity of insurance by focusing on the quiet, human-centric moments of vulnerability that occur behind the wheel, ultimately framing the brand as a steadfast guardian during the most challenging conditions that nature can throw at the average driver.
NRMA · Answer The Call
NRMA’s 'Answer The Call' is a historical commercial piece that documents the origins of roadside assistance and motor patrol services in Australia. The narrative begins in 1924, following a motorcycle officer navigating a nighttime storm to reach a stranded motorist, setting a grounded tone for the brand's early operational history. The project transitions through various archival-inspired sequences, featuring parades near the Sydney Harbour Bridge and scenes set within a vintage cinema. Utilizing cinematic lighting and desaturated grading, the film leans into period styling to recreate the atmosphere of early twentieth-century motor patrol life. The production was brought to life by Film Construction in collaboration with creative agency The Works, with post-production and VFX handled by Fin Design + Effects.
NRMA · Parts
NRMA highlights the depth of its insurance coverage in this commercial for their Parts project. The film employs a live-action technique set within a clean, minimalist studio space to deconstruct a vehicle into its constituent components. Produced by Collider with creative agency Whybin TBWA, the spot uses VFX to isolate internal engine parts and exterior elements against a stark white backdrop. Post-production for the project was managed by Fin Design + Effects.
NRMA · Every Home Is Worth Protecting
The 'Every Home Is Worth Protecting' campaign for NRMA follows a narrative-driven observational approach, focusing on a young boy’s journey through a rural landscape. Directed by Revolver / Will O'Rourke with agency support from Droga5 ANZ, part of Accenture Song, the spot leans into a cinematic, documentary-style aesthetic. The project utilizes natural light and a desaturated, earthy color palette to build its atmosphere. Post-production and VFX work by Fin Design + Effects rounds out the live-action technique, reinforcing the film's grounded visual identity.
NRMA · Lighthouse
NRMA’s cinematic commercial project, 'Lighthouse,' explores themes of watchfulness and care through a series of atmospheric nighttime sequences. The narrative traverses small-town street corners bathed in warm storefront light before shifting focus to the steady illumination of a remote coastal lighthouse. Produced by Good Oil, the work employs deliberate visual pacing and moody lighting to establish a sense of isolation. The production features a score and soundscape by Massive Music Sydney, with visual effects delivered by ARC and Fin Design + Effects Sydney. The project was developed by agency partners Droga5 ANZ and Accenture Song.
NRMA · NRMA EV campaign
This commercial campaign for NRMA focuses on the practical and leisurely aspects of electric vehicle travel across Australia. The project highlights the ease of integrating charging stops into scenic road trips and rural exploration. Produced by 3rdspace, the film utilizes live-action technique and warm colour grading to capture candid moments of travel, from fishing by the river to visiting local country stores. The cinematography relies on natural daylight to frame the electric vehicle experience through a relaxed lens. Additional production services including post-production and VFX were managed by 3rdspace, with music and sound design provided by Vinilo.
NRMA · Blue App Launch
NRMA introduces its Blue app to the market with a commercial campaign centered on the user experience of its expanded member benefits. The film follows various drivers and passengers navigating wet, tree-lined roads and suburban streets, grounding the digital utility in everyday transit. Produced by We Know Video, the work employs a live-action technique characterized by cool color grading and natural light. Observational framing highlights the mobile interface, documenting the interaction between the driver and the application during their commute.
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