NRMA

NRMA · NRMA Insurance | Here's To The Next Century

NRMA · Until then

NRMA · Until Then

In the latest insurance campaign for NRMA, titled Until Then, the creative team leans into an atmospheric and grounded narrative that transforms the mundane reality of a rain-slicked commute into a tension-filled cinematic experience. The project masterfully navigates the intersection of finance and safety, choosing a visual language that prioritizes visceral storytelling over overt product placement. By capturing a compact vehicle maneuvering through a volatile urban environment, the piece utilizes live-action technique to ground the viewer in the immediate reality of severe weather. The cinematography emphasizes an overcast, moody palette where muted tones and the sharp glow of headlights define the frame, perfectly capturing the urgency of navigating an unpredictable world. William McVay lends his expertise in post-production and VFX to ensure the storm feels both pervasive and authentic, heightening the emotional stakes of the driving experience. Through the use of slow motion, the campaign lingers on the tactile details of wind-blown leaves and reflective asphalt, reinforcing a sense of caution that sits at the core of the brand ethos. This commercial successfully manages to elevate the necessity of insurance by focusing on the quiet, human-centric moments of vulnerability that occur behind the wheel, ultimately framing the brand as a steadfast guardian during the most challenging conditions that nature can throw at the average driver.

NRMA · Answer The Call

NRMA’s 'Answer The Call' is a historical commercial piece that documents the origins of roadside assistance and motor patrol services in Australia. The narrative begins in 1924, following a motorcycle officer navigating a nighttime storm to reach a stranded motorist, setting a grounded tone for the brand's early operational history. The project transitions through various archival-inspired sequences, featuring parades near the Sydney Harbour Bridge and scenes set within a vintage cinema. Utilizing cinematic lighting and desaturated grading, the film leans into period styling to recreate the atmosphere of early twentieth-century motor patrol life. The production was brought to life by Film Construction in collaboration with creative agency The Works, with post-production and VFX handled by Fin Design + Effects.

NRMA · Parts

NRMA highlights the depth of its insurance coverage in this commercial for their Parts project. The film employs a live-action technique set within a clean, minimalist studio space to deconstruct a vehicle into its constituent components. Produced by Collider with creative agency Whybin TBWA, the spot uses VFX to isolate internal engine parts and exterior elements against a stark white backdrop. Post-production for the project was managed by Fin Design + Effects.

NRMA · Every Home Is Worth Protecting

The 'Every Home Is Worth Protecting' campaign for NRMA follows a narrative-driven observational approach, focusing on a young boy’s journey through a rural landscape. Directed by Revolver / Will O'Rourke with agency support from Droga5 ANZ, part of Accenture Song, the spot leans into a cinematic, documentary-style aesthetic. The project utilizes natural light and a desaturated, earthy color palette to build its atmosphere. Post-production and VFX work by Fin Design + Effects rounds out the live-action technique, reinforcing the film's grounded visual identity.

NRMA · Lighthouse

NRMA · NRMA EV campaign

NRMA · Blue App Launch