NRMA
Parts
Brand
ProjectParts
Date
Dec 2024
Description
This commercial campaign for NRMA, titled Parts, explores the mechanics of comprehensive insurance coverage. The spot features a presenter in a minimalist, light-filled studio, guiding viewers through an exploded view of a white car as its individual components are revealed. The production, led by agency Whybin TBWA and production house Collider, utilizes live-action technique paired with detailed VFX to deconstruct the vehicle. The clean, stark visual language emphasizes the internal parts, including the engine and bodywork, to clarify the scope of the brand's coverage.
Style
Vertical, Commercial, Clean
Techniques
VFX / visual effects
Industries
Insurance
Color
Pure White
Sky Blue
Background
White Seamless
Context
TVC / TV Commercial
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