NRMA introduces its Blue app to the market with a commercial campaign centered on the user experience of its expanded member benefits. The film follows various drivers and passengers navigating wet, tree-lined roads and suburban streets, grounding the digital utility in everyday transit.
Produced by We Know Video, the work employs a live-action technique characterized by cool color grading and natural light. Observational framing highlights the mobile interface, documenting the interaction between the driver and the application during their commute.
