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NRMA: Answer The Call

Brand
NRMA
Date

Dec 2024

Description

NRMA’s 'Answer The Call' is a historical commercial piece that documents the origins of roadside assistance and motor patrol services in Australia. The narrative begins in 1924, following a motorcycle officer navigating a nighttime storm to reach a stranded motorist, setting a grounded tone for the brand's early operational history. The project transitions through various archival-inspired sequences, featuring parades near the Sydney Harbour Bridge and scenes set within a vintage cinema. Utilizing cinematic lighting and desaturated grading, the film leans into period styling to recreate the atmosphere of early twentieth-century motor patrol life. The production was brought to life by Film Construction in collaboration with creative agency The Works, with post-production and VFX handled by Fin Design + Effects.

Style

Horizontal, Cinematic, Desaturated

Industries
Insurance
Color
Jet Black
Charcoal
Medium Grey
Background

Street

Context

Brand Film / Corporate Video

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