NRMA: Every Home Is Worth Protecting
Brand
Date
Dec 2024
Description
The 'Every Home Is Worth Protecting' campaign for NRMA follows a narrative-driven observational approach, focusing on a young boy’s journey through a rural landscape. Directed by Revolver / Will O'Rourke with agency support from Droga5 ANZ, part of Accenture Song, the spot leans into a cinematic, documentary-style aesthetic. The project utilizes natural light and a desaturated, earthy color palette to build its atmosphere. Post-production and VFX work by Fin Design + Effects rounds out the live-action technique, reinforcing the film's grounded visual identity.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Natural light
Industries
Color
Charcoal
Denim
Background
Meadow
Context
TVC / TV Commercial
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