NRMA
Every Home Is Worth Protecting
Dec 2024
NRMA’s 'Every Home Is Worth Protecting' commercial spot explores local environmental connection through the perspective of a young boy cycling through a rural landscape. Directed by Revolver / Will O'Rourke, the film highlights a chance encounter with native wildlife, emphasizing observational storytelling and a grounded, narrative atmosphere. The project utilizes a desaturated, earthy color palette and relies on natural light to capture the setting. With creative development led by Droga5 ANZ, part of Accenture Song, the spot employs live-action techniques and a cinematic approach to frame its rural subject matter. Post-production and visual effects were handled by Fin Design + Effects.
Documentary, Horizontal, Cinematic, Desaturated
Analogue / film, Natural light
Insurance
Meadow
TVC / TV Commercial
