NI Water

NI Water · Sewage

NI Water addresses critical infrastructure maintenance through this public awareness campaign. The project uses animation to illustrate the mechanical challenges posed by improper household waste disposal in public sewer systems. With creative production by AdSmart from Sky, the piece features a stylized blue water droplet navigating plumbing blockages. The work utilizes a clean 2D vector aesthetic to clearly communicate how items like cotton buds, wet wipes, and grease impact pipe functionality.

NI Water · Water Efficiency

NI Water addresses conservation in this public awareness campaign, focusing on household habits to promote water efficiency. The project utilizes a graphic animation style to break down sustainable outdoor practices for suburban audiences. Developed by AdSmart from Sky, the motion graphics employ flat-design illustration, vibrant color blocking, and clean shapes to demonstrate simple water-saving measures. The campaign communicates its environmental messaging through straightforward, accessible visual storytelling.

NI Water · Sewage Driveway

NI Water addresses critical waste management infrastructure through the 'Sewage Driveway' public awareness project. The piece utilizes dynamic vector illustration and graphic styling to communicate proper disposal practices to the general public. Developed with creative support from AdSmart from Sky, the animation employs a clean visual approach. Through the use of water-themed character design and vibrant, simplified bathroom scenes, the project clarifies plumbing issues and utility maintenance expectations.

NI Water · Sewage Bag & Bin

NI Water addresses infrastructure health through a focused public awareness campaign titled Sewage Bag & Bin. The project utilizes a playful 2D animation style to guide viewers through the impact of improper waste disposal on local sewerage systems. Featuring a central water droplet character, the narrative clarifies how items such as cotton buds, wipes, and cooking fat create plumbing blockages. Developed by agency partner AdSmart from Sky, the creative adopts a minimalist approach to visual storytelling. By employing a bright blue and teal palette, the animation balances informative educational messaging with accessible character-driven content.

NI Water · Sewage Bag & Bin

NI Water · Water Efficiency