NI Water
Sewage Driveway
Brand
ProjectSewage Driveway
Date
Jan 2025
Description
NI Water addresses public waste management through 'Sewage Driveway,' a public awareness campaign focused on responsible plumbing practices. The project utilizes dynamic vector illustration to break down complex sewage issues into accessible, engaging segments. Developed with creative support from AdSmart from Sky, the animated sequence employs a clean graphic aesthetic to visualize domestic bathroom scenarios. The work relies on structured animation and clear visual storytelling to communicate messaging regarding proper waste disposal methods.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Animation, Vector
Industries
Public Awareness
Color
Cobalt
Pure White
Jet Black
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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