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NI Water: Sewage Bag & Bin

Brand
NI Water
Date

Jan 2025

Description

NI Water addresses infrastructure health through a focused public awareness campaign titled Sewage Bag & Bin. The project utilizes a playful 2D animation style to guide viewers through the impact of improper waste disposal on local sewerage systems. Featuring a central water droplet character, the narrative clarifies how items such as cotton buds, wipes, and cooking fat create plumbing blockages. Developed by agency partner AdSmart from Sky, the creative adopts a minimalist approach to visual storytelling. By employing a bright blue and teal palette, the animation balances informative educational messaging with accessible character-driven content.

Style

Documentary, Vertical, playful, Minimalist

Techniques

Animation

Industries
Public Awareness
Color
Sky Blue
Pure White
Navy
Background

Illustrated Frame

Context

Brand Film / Corporate Video

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