NI Water
Sewage Bag & Bin
Brand
ProjectSewage Bag & Bin
Date
Jan 2025
Description
NI Water addresses infrastructure maintenance in this educational public awareness campaign. The project uses 2D animation to illustrate the mechanical impact of improper disposal habits on sewerage systems, featuring a character-led narrative that traces the journey of common household items through plumbing networks. Developed by AdSmart from Sky, the work leans into a playful visual language. The execution centers on clear character animation and a vibrant blue and teal palette to communicate complex technical information through accessible storytelling.
Style
Documentary, Vertical, playful, Minimalist
Techniques
Animation
Industries
Public Awareness
Color
Sky Blue
Pure White
Navy
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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