NI Water
Sewage
Brand
ProjectSewage
Date
Jan 2025
Description
NI Water addresses the issue of sewer blockages in this animated public awareness campaign. The project utilises a clean 2D vector aesthetic and expressive character design to illustrate the consequences of improper waste disposal. The narrative follows a blue water droplet as it navigates plumbing obstructed by items such as cotton buds, wet wipes, and food grease. Creative execution was led by AdSmart from Sky, focusing on a clear, vertical format suitable for digital outreach.
Style
Artistic, Vertical, Clean
Techniques
Animation, Vector
Industries
Public Awareness
Color
Sky Blue
Pure White
Navy
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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