NI Water: Sewage
Brand
Date
Jan 2025
Description
NI Water addresses critical infrastructure maintenance through this public awareness campaign. The project uses animation to illustrate the mechanical challenges posed by improper household waste disposal in public sewer systems. With creative production by AdSmart from Sky, the piece features a stylized blue water droplet navigating plumbing blockages. The work utilizes a clean 2D vector aesthetic to clearly communicate how items like cotton buds, wet wipes, and grease impact pipe functionality.
Style
Artistic, Vertical, Clean
Techniques
Animation, Vector
Industries
Color
Sky Blue
Pure White
Navy
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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