NI Water: Water Efficiency
Brand
Date
Jan 2025
Description
NI Water addresses conservation in this public awareness campaign, focusing on household habits to promote water efficiency. The project utilizes a graphic animation style to break down sustainable outdoor practices for suburban audiences. Developed by AdSmart from Sky, the motion graphics employ flat-design illustration, vibrant color blocking, and clean shapes to demonstrate simple water-saving measures. The campaign communicates its environmental messaging through straightforward, accessible visual storytelling.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Royal Blue
Crimson
Lemon
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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