NI Water
Water Efficiency
Brand
ProjectWater Efficiency
Date
Jan 2025
Description
NI Water addresses household conservation in this public awareness campaign, delivered through a series of animated shorts. The project focuses on practical sustainability within residential settings, illustrating how small adjustments in daily outdoor activities can reduce overall water usage. Developed with AdSmart from Sky, the creative leverages a flat-design aesthetic to communicate its message. The visuals utilize vibrant color blocking and clean graphic shapes, employing smooth motion graphics to guide viewers through water-saving habits in a clear, accessible manner.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
Public Awareness
Color
Royal Blue
Crimson
Lemon
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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