The NFL marks the lead-up to Super Bowl LIX with 'Flag 50,' a commercial campaign that transports viewers to a vibrant 1980s high school setting. The project channels a retro cinematic aesthetic through a detailed, period-accurate portrayal of school life, featuring a diverse ensemble cast across a series of dynamic interactions.
Produced by Film 47 with creative development from agency 72andSunny LA, the spot utilizes a live-action technique and natural corridor lighting. The cinematography centers on shallow depth of field to draw focus to the comedic and dramatic interplay between students and faculty in a locker-lined hallway.
