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NFL: Kickoff 2022 "Metcalf"

Brand
Date

Nov 2022

Description

The NFL Kickoff 2022 campaign features professional football player D.K. Metcalf, highlighting the intensity of the sport through a high-energy cinematic lens. The spot captures Metcalf in a dimly lit, atmospheric setting, emphasizing a moody and dramatic aesthetic. Technically driven by live-action cinematography and distinct low-key lighting, the project centers on athletic presence and crowd engagement. Music and sound design for the production were developed by Barking Owl.

Style

Horizontal, Action, Cinematic, Moody

Color
Jet Black
Pure White
Background

Sports Venue

Context

TVC / TV Commercial

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