NFL: The Ball
Brand
Date
Jan 2024
Description
The NFL presents The Ball, a commercial project documenting a continuous pass of a football between diverse participants in various environments. The film moves from a suburban backyard to an office setting and a professional locker room, using a dynamic live-action technique to sustain the momentum of the object through different locations. Produced by Biscuit Filmworks, the project utilizes a mix of natural light and interior settings, capturing the sport in both casual and professional contexts. The imagery leans into golden hour lighting to tie the disparate scenes together into a single narrative flow.
Style
Horizontal, Commercial, Golden Hour
Industries
Context
TVC / TV Commercial
Associated creatives
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