NFL: Take The Stage - Deebo
Brand
Date
Mar 2023
Description
The NFL "Take The Stage" campaign, developed by agency 72andSunny LA, highlights the physical rigor and high-stakes atmosphere of professional football. The film focuses on wide receiver Deebo Samuel, juxtaposing the intensity of personal training sessions with the electric energy of professional game play. Production by Moxie and editorial work by The Den Editorial utilise cinematic techniques to capture the transition from the gym to the stadium. Through the use of slow motion and dynamic lighting, the project frames the athletic experience within the broader context of the league's professional sports landscape.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Background
Gym
Context
Advertising Campaign, Brand Film / Corporate Video
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