Mugler
Mugler's architectural tailoring and avant-garde fragrance campaigns across fashion and beauty
Featured Mugler projects
This week's top Mugler projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Mugler · Mugler F/W 26 Campaign
The Mugler Fall/Winter 2026 campaign leans into architectural precision and cinematic mood, foregrounding the house's signature sharp tailoring. Shot by photographer Robi Rodriguez under the creative direction of Miguel Castro Freitas, the imagery utilizes emotive interiors and reflective surfaces to amplify the sculptural silhouettes of the collection. Styling by Eva Silatsa pairs structured, high-collared jackets and pleated garments with unexpected, vivid accents, while set design by Emilia Margulies anchors the series in textured, minimalist environments. The campaign leverages a blend of analogue film textures and natural light to maintain a raw yet polished finish, further elevated by Louis Ghewy’s hair styling and Lauren Aiello’s makeup artistry. Executive production was managed by Gemma Soriano.
Project Mugler · Fall 2026 Ad Campaign
For its Fall 2026 campaign, Mugler leans into a cinematic and highly structural aesthetic that emphasizes the brand's architectural approach to tailoring. Under the creative direction of Miguel Castro Freitas, the imagery blends polished fashion portraiture with surreal, dreamlike compositions, frequently employing layered exposures and moody, soft lighting to achieve a sense of depth. Photographed by Robi Rodriguez, the series features model Vivian Jenna Wilson in various interior environments characterized by textured walls, mosaic tiles, and minimalist furnishings. The campaign aesthetic is further heightened by grainy, raw imagery of German Shepherds, which act as sculptural anchors within the frame. Technical elements like directional flash, double exposures, and precise, slicked-back styling underscore the collection's focus on sharp silhouettes and bold, saturated color palettes.
Project Mugler · Mugler Aurora Handbag 2026 Campaign
The Mugler Aurora Handbag 2026 campaign redefines the visual lexicon of modern luxury through a masterclass in sculptural precision and athletic form. Under the sharp creative direction of Miguel Castro Freitas, the project explores the symbiotic relationship between high-fashion accessories and the human silhouette. Photographer Chris Lensz captures the essence of the collection in a series of striking black and white compositions that rely on a refined monochromatic style to emphasize the interplay of light and texture. By utilizing a deliberate studio strobe setup against neutral grey backdrops, the campaign leans into a stark editorial aesthetic that allows the architectural lines of the sleek black leather and snakeskin bags to command the frame. The imagery effectively highlights the defined musculature of the talent, transforming the handbag from a mere accessory into an extension of the body’s physical narrative. With meticulous contributions from hair stylist Louis Ghewy, makeup artist Lauren Aiello, and manicurist Alex Feller, the campaign achieves a polished, minimalist result that feels both timeless and aggressively current. By stripping away excess, the project successfully places the iconic Mugler Paris logo and the structural integrity of the Aurora line at the center of a cinematic, high-fashion dialogue. This collaboration serves as a potent reminder of how disciplined commercial photography can elevate luxury goods into objects of pure, graphic desire.
Project Mugler · Fall 2026 Accessories Campaign
The Mugler Fall 2026 Accessories Campaign is a masterclass in editorial minimalism, stripping away the superfluous to celebrate the intersection of human anatomy and architectural luxury. Under the creative direction of Miguel Castro Freitas, the project recontextualizes high-fashion accessories as extensions of the physical form. Photographer Chris Lensz utilizes precise studio strobe lighting to carve out the sharp contours of both the structured leather bags and the subjects' highly defined, athletic physiques. By employing a rigorous monochrome palette, the campaign leans into high-contrast chiaroscuro and high-key techniques that transform each accessory—from sleek, cylindrical leather pieces to snakeskin-textured clutches—into sculptural objects of desire. This studio portrait approach feels intentional and restrained, favoring tight, centered compositions that force the viewer to engage with the tactile relationship between skin and high-end materials. The collaborative efforts of hair stylist Louis Ghewy and makeup artist Lauren Aiello ensure the aesthetic remains grounded in a clean, polished beauty vernacular, while the consistent use of neutral, grey-toned backdrops keeps the focus squarely on the sharp, geometric lines of the Mugler hardware. Ultimately, this work is less about seasonal trends and more about a timeless exploration of form, texture, and the raw power of the body as a canvas for luxury design.
Project Mugler · Pre-Fall 2026 Ad Campaign
For its Pre-Fall 2026 ad campaign, Mugler embraces a sophisticated interplay between structured architectural design and intimate, quiet observation. Guided by the visionary lens of photographer Rafael Pavarotti and the sharp creative direction of Miguel Castro Freitas, the imagery leans into a cinematic aesthetic that feels both expansive and deeply personal. The campaign masterfully utilizes low-key chiaroscuro lighting and crisp studio strobe setups to accentuate the tactile qualities of the collection, from olive-green tweed coats to sleek, wet-look hair styling. Models like Saskia de Brauw move through these frames with a deliberate, poised energy, anchored by styling from Robbie Spencer that balances avant-garde silhouettes with grounded, earthy tones. Techniques such as double exposure and natural light-dappled shadows add a layer of fine art abstraction to the commercial fashion narrative. Whether capturing the intensity of a close-up portrait or the dynamic stillness of a floor-length gown, the visual storytelling relies on high-contrast compositions and a minimalist environment to let the clothing speak. By juxtaposing mundane elements—like a piece of fruit or a folded newspaper—with the elevated luxury of the brand, the campaign avoids the overtly theatrical, instead rooting the Mugler identity in a contemporary, grounded elegance that feels both timeless and distinctly forward-thinking.
Project Mugler · Mugler Pre-Fall 2026 Campaign
The Mugler Pre-Fall 2026 campaign represents a masterclass in modern luxury fashion, effectively synthesizing high-concept art with the label's signature architectural sharpness. Under the creative direction of Miguel Castro Freitas, the project explores the interplay between organic form and urban structure, captured through the evocative lens of photographer Rafael Pavarotti. The campaign leans into a sophisticated blend of editorial minimalism and surrealism, moving seamlessly between studio-based, high-key portraiture and more ethereal, cinematic imagery. Stylist Robbie Spencer bridges these worlds by emphasizing tactile textures—from the rigid, structured shoulders of a tweed coat to the fluid, minimalist silhouette of a black floor-length gown. Key techniques, including dramatic low-key chiaroscuro lighting and intricate double exposure, elevate the narrative, allowing the model Saskia de Brauw to occupy a space that feels both grounded and dreamlike. The deliberate use of natural light, punctuated by the sharp precision of studio strobes, creates a striking visual rhythm that highlights the brand's heritage while pushing into contemporary aesthetic territory. Expert grooming from hair stylist Louis Ghewy and makeup artist Lauren Aiello provides the final, polished edge, ensuring every frame retains a sense of intentional, stoic elegance. Ultimately, the campaign functions as a cohesive study in contrast, where earthy, autumnal tones and geometric patterns serve to reify Mugler's status as a leader in avant-garde luxury design.
Project Mugler · Spring 2026 Ad Campaign
The Mugler Spring 2026 ad campaign captures a series of poised, architectural fashion studies that highlight the brand's commitment to structured tailoring. Led by creative director Miguel Castro Freitas and captured by photographer Robi Rodriguez, the imagery oscillates between expansive, minimalist interiors and moody, cinematic urban settings. The compositions lean into the interplay of natural light and clean geometry, framing models in dramatic, sculptural garments against both panoramic coastal vistas and high-contrast night backdrops. Styling by Louis Ghewy and makeup by Lauren Aiello accentuates the bold silhouettes, ranging from glossy vinyl coats to sequined evening wear. The project also incorporates a live-action component, directed by Miguel Castro Freitas and filmed by Robi Rodriguez, which mirrors the editorial photography's focus on material texture and sharp spatial lines. Production was handled by 247PLUS, with casting managed by Midland Agency and musical direction by Teho Teardo.
Mugler · Mugler S/S 2026 Campaign
The Mugler S/S 2026 campaign captures the brand's latest collection through a series of cinematic, live-action vignettes set against a backdrop of indoor and outdoor architectural spaces. With creative direction from Miguel Castro Freitas and cinematography by Robi Rodriguez, the project emphasizes sculptural tailoring and exaggerated silhouettes, ranging from sleek dresses to structured outerwear. Featuring models Agel Akol, Arina Hulik, and Fiona James, the campaign maintains a polished, editorial aesthetic. The visual approach leans into clean framing and dramatic lighting, supported by detailed hair styling from Louis Ghewy and makeup by Lauren Aiello.
L'Oreal Paris, Mugler · Kendall Jenner
L’Oreal Paris and Mugler partner for this high-energy beauty campaign featuring Kendall Jenner. The film captures a series of transitions, starting with intimate moments inside a vehicle before moving into the high-pressure environment of a bustling paparazzi scene. Produced by LA/PAC, the project leans into cinematic framing and high-contrast lighting to maintain focus on the product application and subject movement. This live-action production utilizes dynamic motion to define the aesthetic across the short-form commercial.
Project Mugler · The Wardrobe Identities Pre-Collection SS26 by Miguel Castro Freitas
Mugler’s The Wardrobe Identities Pre-Collection SS26 campaign explores sharp silhouettes and architectural tailoring through a high-fashion editorial lens. Under the creative direction of Miguel Castro Freitas, the collection features structured garments—ranging from mandarin collars and padded shoulders to flowing satin gowns—set against a backdrop of concrete interiors, wood-paneled walls, and vibrant red accents. Photographer Reto Schmid captures the range with a mix of polished minimalist aesthetics and surreal tabletop compositions. The imagery utilizes soft studio light and clean studio finishes to accentuate the collection's metallic jewelry and intricate crystal brooches. Fashion styling by Robbie Spencer grounds the looks in bold textures and precise layering, with hair by Louis Ghewy, makeup by Lauren Aiello, and manicures by Alex Feller rounding out the production. Model Libby Bennett anchors the series, appearing throughout the collection in both portrait and reflective mirror-focused compositions.
Project Mugler · KUN x Mugler SS26 Fragrances
This editorial campaign for the Mugler SS26 Fragrances project features entertainer Kun, highlighting the collection's sculptural aesthetic through a series of intimate portraits. Directed and photographed by Amanda Louise Macchia, the work utilizes Polaroid-style photography to capture the brand's sharp, structured silhouettes. Defined by a gritty, high-contrast visual language, the project leans into raw flash techniques and instant-film textures. The compositions alternate between architectural urban settings and minimalist backdrops, focusing on the interplay between the subject’s dark leather outerwear and the angular, star-shaped fragrance bottle.
Jimmy Choo, Mugler · 2022 Campaign
This 2022 campaign brings together luxury labels Jimmy Choo and Mugler for a high-energy collaboration. The project focuses on a series of cinematic, live-action sequences that highlight sharp silhouettes, footwear, and detailed accessories through experimental editing. Produced by Partner Films New York, the film leans into clean, polished visuals. The execution makes extensive use of avant-garde lighting and slow motion to contrast high-energy choreography with the brand's signature aesthetic.
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