Mugler

Oct 2025

This editorial campaign for the Mugler SS26 Fragrances project features entertainer Kun, highlighting the collection's sculptural aesthetic through a series of intimate portraits. Directed and photographed by Amanda Louise Macchia, the work utilizes Polaroid-style photography to capture the brand's sharp, structured silhouettes. Defined by a gritty, high-contrast visual language, the project leans into raw flash techniques and instant-film textures. The compositions alternate between architectural urban settings and minimalist backdrops, focusing on the interplay between the subject’s dark leather outerwear and the angular, star-shaped fragrance bottle.