Mugler

Sep 2026

For its Fall 2026 campaign, Mugler leans into a cinematic and highly structural aesthetic that emphasizes the brand's architectural approach to tailoring. Under the creative direction of Miguel Castro Freitas, the imagery blends polished fashion portraiture with surreal, dreamlike compositions, frequently employing layered exposures and moody, soft lighting to achieve a sense of depth. Photographed by Robi Rodriguez, the series features model Vivian Jenna Wilson in various interior environments characterized by textured walls, mosaic tiles, and minimalist furnishings. The campaign aesthetic is further heightened by grainy, raw imagery of German Shepherds, which act as sculptural anchors within the frame. Technical elements like directional flash, double exposures, and precise, slicked-back styling underscore the collection's focus on sharp silhouettes and bold, saturated color palettes.

Vertical, Commercial, Moody

Soft Light

Luxury Fashion Houses

Advertising Campaign