Mugler: Spring 2026 Ad Campaign

Jan 2026

The Mugler Spring 2026 ad campaign captures a series of poised, architectural fashion studies that highlight the brand's commitment to structured tailoring. Led by creative director Miguel Castro Freitas and captured by photographer Robi Rodriguez, the imagery oscillates between expansive, minimalist interiors and moody, cinematic urban settings. The compositions lean into the interplay of natural light and clean geometry, framing models in dramatic, sculptural garments against both panoramic coastal vistas and high-contrast night backdrops. Styling by Louis Ghewy and makeup by Lauren Aiello accentuates the bold silhouettes, ranging from glossy vinyl coats to sequined evening wear. The project also incorporates a live-action component, directed by Miguel Castro Freitas and filmed by Robi Rodriguez, which mirrors the editorial photography's focus on material texture and sharp spatial lines. Production was handled by 247PLUS, with casting managed by Midland Agency and musical direction by Teho Teardo.

Editorial, Vertical, Clean

Natural light

Advertising Campaign