Mugler

Jan 2026

The Mugler Spring 2026 ad campaign centers on the intersection of structural fashion and modernist architecture. Photographed by Robi Rodriguez with creative direction from Miguel Castro Freitas, the collection is presented through a series of editorial portraits and cinematic motion pieces that leverage clean, geometric lines to frame the brand's sharp tailoring. The work balances daylight-drenched interiors with moody, low-key night scenes, creating a distinct visual contrast between organic, coastal backdrops and the rigid, polished surfaces of the clothing. Models Agel Akol, Arina Hulik, and Fi James are captured in a variety of high-contrast environments, ranging from coastal vistas to dark urban streets. The visual language emphasizes tactile surfaces—vinyl, sequins, and structured wools—enhanced by the technical use of natural light and analogue film to achieve a sense of timeless sophistication. Production was managed by 247PLUS, with casting led by Midland Agency, and features hair by Louis Ghewy and makeup by Lauren Aiello.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign