Mr Porter: High Summer 2025
Brand
Date
May 2025
Description
Mr Porter presents their High Summer 2025 campaign, a fashion-forward look at seasonal menswear captured through live-action footage. The film transitions between the grit of urban streetscapes and the expansive, natural backdrop of a coastal shoreline. The project showcases a range of lightweight tailoring, including patterned button-down shirts and embroidered outerwear. Utilizing natural light and a desaturated color palette, the production highlights the versatility of the collection. Post-production and visual effects were handled by Wild Island Films.
Style
Horizontal, Commercial, Desaturated
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Rocky Coast
Context
Advertising Campaign
Associated creatives
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