Morrisons

Morrisons · Pastry Brush

This humorous mixed-media campaign for Morrisons leverages rapid-fire animation and satirical visual storytelling to engage audiences. Conceived by the team at Leo Burnett UK, the work utilizes motion graphics to frame surreal vignettes, moving from outer space environments to retro-inspired storefronts. The project incorporates dynamic VFX and experimental animation techniques, leaning into a playful, high-energy aesthetic. With sound design and musical accompaniment provided by Ninja Tune and animation execution from Sliced Studio, the video employs vibrant color treatments to define its visual identity.

Morrisons · Fish Tart

Morrisons leans into a digital-first approach with their latest grocery campaign, Fish Tart. The project utilises a high-energy mixed-media format, incorporating cutout portrait animations, fake magazine spreads, and rapid-fire calendar interfaces to build its comedic narrative. Developed by Leo Burnett UK, the commercial integrates vibrant green borders and retro computer graphics alongside modern vertical video compositions. Motion graphics and VFX provide a distinct texture to the visual storytelling, supported by custom sound design from Ninja Tune. Sliced Studio led the animation, which leans into a graphic aesthetic to deliver the brand's message across digital channels.

Morrisons · Cookie

Morrisons leans into a playful aesthetic for its Valentine’s Day campaign, 'Cookie.' The social media video utilizes a vertical format to deliver a series of humorous, whimsical scenes featuring eccentric cutout animations. Developed by the team at Leo Burnett UK, the work integrates live-action technique with character-based VFX. The production sequence relies on vibrant green screen framing to execute its comedic narrative, supported by sound design from Ninja Tune and animation work by Sliced Studio. Wavemaker UK managed the media strategy for this digital-first engagement.

Morrisons · Dedication

Morrisons showcases the care behind everyday cooking in their latest commercial, Dedication. The film focuses on intimate food preparation, highlighting the meticulous details of meal assembly from basting a steak to setting a table. Developed with agency partner Leo Burnett UK, the project channels a cinematic aesthetic through deliberate close-up angles and warm lighting. The work leans into live-action techniques to emphasize the textures and atmosphere of a home-cooked meal, supported by music and sound design from Ninja Tune and media strategy by Wavemaker UK. Sliced Studio provided animation for the production.

Morrisons · Vegetables

Morrisons · Fish

Morrisons · After Dark Ads

Morrisons · A Year in the Making