Morrisons: Cookie
Brand
Date
Feb 2025
Description
Morrisons leans into a playful aesthetic for its Valentine’s Day campaign, 'Cookie.' The social media video utilizes a vertical format to deliver a series of humorous, whimsical scenes featuring eccentric cutout animations. Developed by the team at Leo Burnett UK, the work integrates live-action technique with character-based VFX. The production sequence relies on vibrant green screen framing to execute its comedic narrative, supported by sound design from Ninja Tune and animation work by Sliced Studio. Wavemaker UK managed the media strategy for this digital-first engagement.
Style
Artistic, Humorous, Vertical, Minimalist
Techniques
Animation, VFX / visual effects
Industries
Event
Valentine's Day
Context
Social Media / Short Form Video
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