Morrisons
Cookie
Brand
ProjectCookie
Date
Feb 2025
Description
Morrisons leans into a whimsical aesthetic for its Valentine's Day 'Cookie' campaign. The social media video utilizes playful cutout face animations and quirky scenarios to capture a series of romantic gestures. Produced by agency Leo Burnett UK, the project integrates live-action technique with vibrant VFX and animation. The short-form vertical content highlights eccentric character interactions to maintain a lighthearted, comedic tone throughout the sequence.
Style
Artistic, Humorous, Vertical, Minimalist
Techniques
Animation, VFX / visual effects
Industries
Grocery
Event
Valentine's Day
Context
Social Media / Short Form Video
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