Morrisons: Pastry Brush
Brand
Date
Feb 2025
Description
This humorous mixed-media campaign for Morrisons leverages rapid-fire animation and satirical visual storytelling to engage audiences. Conceived by the team at Leo Burnett UK, the work utilizes motion graphics to frame surreal vignettes, moving from outer space environments to retro-inspired storefronts. The project incorporates dynamic VFX and experimental animation techniques, leaning into a playful, high-energy aesthetic. With sound design and musical accompaniment provided by Ninja Tune and animation execution from Sliced Studio, the video employs vibrant color treatments to define its visual identity.
Style
Artistic, Humorous, Vertical
Techniques
Animation, VFX / visual effects, Motion Graphics
Industries
Color
Jet Black
Pure White
Crimson
Background
Illustrated Frame
Context
Social Media / Short Form Video
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