Morrisons

Feb 2025

This playful mixed-media campaign for Morrisons leans into rapid-fire visual storytelling to showcase their pastry range. Developed by Leo Burnett UK, the project employs a high-energy aesthetic defined by animated cutouts and comedic collages, with post-production efforts from Sliced Studio. The creative direction utilizes dynamic motion graphics and satirical character transformations to place photographic figures into surreal, high-contrast settings. Set to a driving rhythm provided by Ninja Tune, the work prioritizes a vibrant, fast-paced execution that merges traditional animation techniques with modern VFX.

Artistic, Humorous, Vertical

Animation, VFX / visual effects, Motion Graphics

Grocery

Illustrated Frame

Social Media / Short Form Video