Morrisons

Feb 2025

Morrisons expands its digital footprint with 'Fish Tart,' a high-energy animated campaign developed by Leo Burnett UK. The project utilizes a fast-paced, humorous narrative, leaning into mixed-media aesthetics to capture attention in vertical formats. Technically, the work incorporates retro computer graphics and cutout animation, orchestrated by Sliced Studio. Motion graphics are paired with an auditory landscape provided by Ninja Tune, with media strategy support from Wavemaker UK. The visual composition relies on vibrant green borders and dynamic text overlays, framing the brand's creative within a modern, graphic-heavy commercial structure.

Humorous, Vertical, Commercial, Graphic, Retro

Animation, VFX / visual effects, Motion Graphics

Grocery

Social Media / Short Form Video