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Morrisons: Fish Tart

Brand
Morrisons
Date

Feb 2025

Description

Morrisons leans into a digital-first approach with their latest grocery campaign, Fish Tart. The project utilises a high-energy mixed-media format, incorporating cutout portrait animations, fake magazine spreads, and rapid-fire calendar interfaces to build its comedic narrative. Developed by Leo Burnett UK, the commercial integrates vibrant green borders and retro computer graphics alongside modern vertical video compositions. Motion graphics and VFX provide a distinct texture to the visual storytelling, supported by custom sound design from Ninja Tune. Sliced Studio led the animation, which leans into a graphic aesthetic to deliver the brand's message across digital channels.

Style

Humorous, Vertical, Commercial, Graphic, Retro

Techniques

Animation, VFX / visual effects, Motion Graphics

Industries
Grocery
Color
Jet Black
Pure White
Lime
Context

Social Media / Short Form Video

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