Morrisons
Dedication
Brand
ProjectDedication
Date
Feb 2025
Description
Morrisons explores the craft of home cooking in this commercial film, Dedication. The piece focuses on the preparation process, using close-up angles and warm lighting to highlight the tactile nature of food preparation. Developed by Leo Burnett UK, the project employs a cinematic live-action technique to contrast the quiet moments of kitchen work with the final presentation of a meal. Wavemaker UK handled media, while sound design from Ninja Tune underscores the intimacy of the visuals.
Style
Horizontal, Cinematic, Warm
Industries
Grocery
Color
Chocolate
Forest Green
Context
TVC / TV Commercial
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