MIKE AND IKE
Featured MIKE AND IKE projects
This week's top MIKE AND IKE projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
MIKE AND IKE · Slack Attack
MIKE AND IKE’s Slack Attack campaign leans into a relatable, high-pressure narrative to introduce a moment of respite. Developed by Curiosity, the commercial follows a woman navigating a series of digital interruptions until she is met with unexpected guidance from two miniature candy-costumed figures. The spot utilizes live-action technique alongside VFX / visual effects to anchor the surreal encounter within a grounded, warm interior. By contrasting the digital overwhelm of modern notifications with the quiet, playful absurdity of the brand's mascots, the commercial creates a distinct tone within the packaged food category.
MIKE AND IKE · No WIFI
MIKE AND IKE’s No WIFI campaign, developed by Curiosity, highlights a relatable moment of connectivity frustration within a domestic setting. The commercial leans into a comedic narrative as a young adult gamer encounters an unexpected internet outage, shifting the focus to miniature characters dressed in the brand’s signature red and green candy costumes. The production integrates live-action technique with character performance to ground the miniature sequence within the bedroom environment. This commercial spot balances the brand’s playful identity through a clear, high-production visual approach.
MIKE AND IKE · Name Game
Mike and Ike’s Name Game commercial presents a playful interaction between students and a set of miniature, candy-costumed characters. The production centers on the brand's iconic packaging, utilizing live-action technique to bridge the gap between a standard classroom setting and surreal, palm-sized encounters. Agency Curiosity produced this campaign for the food and beverage brand. The creative execution leans into visual effects to integrate the miniature characters with human talent, maintaining a consistent brand presence across all scenes.
MIKE AND IKE · Left on Read
Mike and Ike's 'Left on Read' commercial campaign, developed by agency Curiosity, brings a narrative twist to the brand's signature confectionery. The spot follows a protagonist in a domestic setting, juxtaposing human interaction with stylized character work. Visuals lean into a warm, moody aesthetic, utilizing live-action techniques alongside integrated VFX to place the candy-costumed figures within the frame. The production centers on the interaction between the product and its playful, miniature brand ambassadors.
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